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Referenced as 'the best book on this' when discussing the 1945 election and evidence that people weren't as enthusiastic about the election as later mythology suggests. Contains quotes from people expressing apathy about the election.

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Described as 'a brilliant book' about how Nixon used California advertising techniques to systematically hone his 1968 campaign with rehearsed lines and hammered messages - noted as a pioneering approach to modern political campaigning.

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Referenced when discussing James Callaghan's 'sea change' comment about generational shifts in politics, described as being 'all about how every 30 years or so, there is a generational shift' and the Overton window.