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A book written by a young writer who got complete access to the Nixon campaign, described as 'a wonderful book to read if you're interested in this campaign or campaigning generally' that lifted the lid on the cynicism of presidential campaigns

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Described as 'a brilliant book' about how Nixon used California advertising techniques to systematically hone his 1968 campaign with rehearsed lines and hammered messages - noted as a pioneering approach to modern political campaigning.